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Are You Aiding & Abetting E-Myths?

Today we are going to embark upon a journey through the world of e-myths and debunk them to help you avoid falling into the e-myth trap.

First, let’s take a minute to discuss what an e-myth is. An entrepreneurial myth, or e-myth, is an assumption that anyone can succeed at business with:

  • Desire;

  • Some capital;

  • A projected target profit.


This sounds great, but it just not realistic. Think of starting a business as a marathon. Sure, everyone starts out of the gate at a record pace, but after a few miles people start slowing and some drop out entirely. Building a successful business takes stamina and versatility.

The reality is that there are multiple facets of a successful business and none of them should be overlooked if you want to find success.

Let’s reflect on entrepreneurial seizure. Entrepreneurial seizure is the roller coaster of emotions that comes with starting, nurturing, and the potential failure of a business.

The emotions that will be experienced, in order, are:

  • Exhilaration;

  • Exhaustion;

  • Despair;

  • Sense of self-loss.


Entrepreneurial seizure is usually caused by the e-myths and assumptions we outlined.  You can get so caught up on the idea of instant success that even the smallest setback will send you into an emotional tailspin. This can also brought on by the stark realization that you are not capable of doing it all by yourself and will require assistance in areas where you lack knowledge. Now as you are faced with limited choices you may feel like you need to turtle, but it is imperative for your business that you don’t do this.

Reach out to me today to get the business coaching you need to avoid feeling overwhelmed and defeated.

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